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Google Instant: What Does it Mean to a Car Dealer?

By now, most of you have heard of, or experienced Google Instant search.  Many bloggers and tweeters and social media guru’s are lauding Google’s move to an even more on-demand search results page....

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Who does your domain belong to?

The Internet has been an amazing tool for car dealers and consumers alike. Internet marketing is less expensive than traditional marketing, measurable, and directly connects dealers with today’s...

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Drivingsales Executive Summit 2010 Recap

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Google Heightens the Space Race

When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search. In Our post on Sept 9th:  Google Instant, What does it Mean to a Car Dealer? we...

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Pay Per Click Advertising - You know what? It works!

At the recent Drivingsales Executive Summit in Las Vegas, I was given the opportunity to talk about pay per click advertising, which in my line of work, is taken for granted as a must-have solution...

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Why put video on your website?

We are visual people. Like television, online video is a passive way to collect valuable information without having to sift through lines and lines of complex text. In essence, video simplifies a car...

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Why don't all dealers have video on their site?

As with any company in the Automotive Digital Marketing industry, Dealer.com tracks its product adoption rates. We look at who is using what products to decide where we can improve. This is a pretty...

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Using video sitemaps to enhance your search engine rankings

Adding video to your website not only enhances your visitor’s experience and prompts them to buy your product, it can also increase your visibility in the search engines. Since Google now...

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Google Instant Previews: Did they affect your analytics?

There has been a lot of discussion online about how the rollout of Google Instant Previews has affected individual site analytics. Many webmasters have reported elevated views and sky-high bounce...

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Why a mobile site should be in your 2011 marketing plan

These days, its not enough to have a website. With more and more consumers turning to their mobile devices to browse the web for products, having a mobile website is becoming essential to staying...

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Your Service Strategy is Your Social Strategy

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Does Social Really Matter in Automotive?

Written by Eliza Kelly, VP Marketing, Dealer.com Over a year ago, a group of us were lamenting the lack of insight into social media's impact on car shopping decisions. We had a hunch, primarily from...

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How to Infiltrate the Stealth Auto Economy in 2012

by Joe Mescher, Digital Marketing Evangelist for Dealer.com What would happen if all of your friends disappeared tomorrow?   When you think of what a friend is, they represent our connections to the...

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When Going Viral Jeopardizes a Brand

A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is a good thing except for the fact that this...

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How To Supercharge Your Press Releases With Images and Video

​Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing...

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