Google Instant: What Does it Mean to a Car Dealer?
By now, most of you have heard of, or experienced Google Instant search. Many bloggers and tweeters and social media guru’s are lauding Google’s move to an even more on-demand search results page....
View ArticleWho does your domain belong to?
The Internet has been an amazing tool for car dealers and consumers alike. Internet marketing is less expensive than traditional marketing, measurable, and directly connects dealers with today’s...
View ArticleGoogle Heightens the Space Race
When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search. In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we...
View ArticlePay Per Click Advertising - You know what? It works!
At the recent Drivingsales Executive Summit in Las Vegas, I was given the opportunity to talk about pay per click advertising, which in my line of work, is taken for granted as a must-have solution...
View ArticleWhy put video on your website?
We are visual people. Like television, online video is a passive way to collect valuable information without having to sift through lines and lines of complex text. In essence, video simplifies a car...
View ArticleWhy don't all dealers have video on their site?
As with any company in the Automotive Digital Marketing industry, Dealer.com tracks its product adoption rates. We look at who is using what products to decide where we can improve. This is a pretty...
View ArticleUsing video sitemaps to enhance your search engine rankings
Adding video to your website not only enhances your visitor’s experience and prompts them to buy your product, it can also increase your visibility in the search engines. Since Google now...
View ArticleGoogle Instant Previews: Did they affect your analytics?
There has been a lot of discussion online about how the rollout of Google Instant Previews has affected individual site analytics. Many webmasters have reported elevated views and sky-high bounce...
View ArticleWhy a mobile site should be in your 2011 marketing plan
These days, its not enough to have a website. With more and more consumers turning to their mobile devices to browse the web for products, having a mobile website is becoming essential to staying...
View ArticleDoes Social Really Matter in Automotive?
Written by Eliza Kelly, VP Marketing, Dealer.com Over a year ago, a group of us were lamenting the lack of insight into social media's impact on car shopping decisions. We had a hunch, primarily from...
View ArticleHow to Infiltrate the Stealth Auto Economy in 2012
by Joe Mescher, Digital Marketing Evangelist for Dealer.com What would happen if all of your friends disappeared tomorrow? When you think of what a friend is, they represent our connections to the...
View ArticleWhen Going Viral Jeopardizes a Brand
A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is a good thing except for the fact that this...
View ArticleHow To Supercharge Your Press Releases With Images and Video
Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing...
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